Lizol, a disinfectant brand from the house of Reckitt Benckiser, has launched a ‘Healthy home starts with Lizol’ campaign that emphasises on the urgent need for specialised germ-kill solutions to ensure germ-free surfaces within homes.
The campaign conceptualised by Mc Cann World group highlights the ineffectiveness of using phenyl and detergent to achieve germ-free cleaning. The two new TVCs, aimed at both phenyl and detergent users, focus on the need to clean homes with a germ-kill solution that is effective and ensures better health for our loved ones.
Commenting on the new campaign, Sukhleen Aneja, CMO and Marketing Director, South Asia RB Hygiene Home, said, “With our new campaign ‘Healthy home starts with Lizol’, we want to establish the need for a specialised germ-kill solution that offers 10 X better cleaning and removes 99.9% germs. As a germ-kill brand, we want to elevate the germ concern among Indians and also get them to act upon it by using a solution that truly kills germs and makes it a part of their essential cleaning regime.”
Creative Agency: McCann World group
Executive Creative Director and Creative Head (Delhi): Kapil Batra
Senior Creative Director: Anand Bhushan
Creative Director: Sameer Kumar
Chief Strategy Officer: Jitender Dabas
Senior Strategic Director: Harshvardhan Sahni